Business Description | Entrepreneurship & Business Management N4

Business Description

QUESTION

You are an entrepreneur in the making, give your business a name and supply a short description of your product or service.

Give reasons for choosing the above business name.

If you plan to sell a service or a product, give information about factors like size, shape and range of products

The name of the business is AquaSustain. AquaSustain provides sustainable hydration solutions for people on the go. Our flagship product is a range of eco-friendly reusable water bottles made of stainless steel, which are not only sleek and durable but also suitable for everyday use and are designed to reduce plastic waste.

With double-walled insulation, our bottles can keep your beverages cold or hot for long periods, making them ideal for both cold water and hot beverages like tea or coffee.

AquaSustain is a great business name for the following reasons:

1. Evokes the Product’s Purpose:

The product name AquaSustain directly aligns with its purpose – providing water bottles for hydration. The term “Aqua” emphasizes the connection to water, while “Sustain” underscores the business’s commitment to sustainability and environmental stewardship.

2. Memorable and Catchy:

The combination of “Aqua” and “Sustain” creates a memorable and catchy name that is likely to stick in customers’ minds. It’s easy to pronounce and spell, aiding in brand recognition and recall.

3. Communicates Values:

The name implies a dedication to sustainability and environmentally friendly practices. This aligns well with the growing consumer demand for eco-conscious products and can help attract customers who prioritize sustainability in their purchasing decisions.

4. Broad Appeal:

The name doesn’t limit the business to a specific demographic or niche market. Instead, it appeals to a broad audience interested in eco-friendly products, hydration solutions, and sustainable living.

5. Professional and Trustworthy:

The name AquaSustain sounds professional and trustworthy. This helps to instil confidence in potential customers and portrays the business as serious and committed to delivering high-quality products and services.

6. Creates a Positive Brand Image:

The word “Aqua” invokes associations with purity, health, and vitality, while “Sustain” suggests longevity and resilience. Together, these elements create a positive brand image that resonates with consumers seeking products that contribute to their well-being and the well-being of the planet.

7. Relevant and Adaptable:

The name “AquaSustain” is not only relevant and adaptable to future business endeavours but also leaves room for diversification and expansion into related product lines or services such as reusable straws, eco-friendly hydration packs, water conservation initiatives, and more.

8. Brand Differentiation:

The name, AquaSustain, helps the business stand out from competitors in a crowded market. Besides its meaning, the name is distinct and sets the brand apart by emphasizing its commitment to sustainability, which can be a key differentiator in the eyes of environmentally-conscious consumers.

Product Information:

The AquaSustain’s stainless steel water bottles product information can be described as follows:

1. According to Size:

AquaSustain offers a range of sizes to cater to different hydration needs as explained below:

Small:

Perfect for on-the-go hydration, the small size holds around 440 millilitres of liquid, making it ideal for short outings, kids, or those who prefer compact bottles.

Medium:

With a capacity of approximately 500 millilitres, the medium-sized bottle strikes a balance between portability and capacity, suitable for daily commutes, workouts, or outdoor activities.

Large:

For those who need ample hydration throughout the day, the large size holds up to 1 litre, providing enough water to stay hydrated during long hikes, gym sessions, or workdays.

2. According to Shape:

AquaSustain provides a diverse range of shapes to cater to the various preferences and lifestyles of its customers as presented below:

a. The classic cylinder fits most cup holders and backpack pockets. This versatile option appeals to a wide range of users.

b. The slim and tall design is sleek and modern, making it easy to hold and carry. This shape is popular among commuters and urban dwellers.

c. The curved contour features a contoured shape that fits comfortably in the hand. It’s well-suited for active individuals who value comfort and grip during workouts or outdoor adventures.;

3, According to the design

AquaSustain offers a variety of designs to cater to different tastes and preferences.

Minimalist:

Clean lines, solid colours, and subtle branding characterize the minimalist design, appealing to those who prefer a sleek and understated look.

Graphic Prints:
Bold patterns, vibrant colours, and eye-catching graphics add personality and flair to the water bottles, making them stand out in a crowd. These designs appeal to individuals who want to express their personal style.

Textured Finishes:

Textured finishes such as matte, brushed, or hammered add tactile interest and visual depth to the bottles, enhancing their aesthetic appeal while providing grip and durability.

Business Description

Entrepreneurship & Business Management N4 | Product Description