QUESTION
Name TWO types of data-collection methods
Two types of data collection methods are primary and secondary.
1, Primary Data Collection:
Primary data collection is the direct gathering of information from original sources specifically for the research or study at hand.
2, Secondary Data Collection:
Secondary data collection refers to the practice of utilizing pre-existing data that was gathered by another party for a separate objective. for a different purpose.
QUESTION
Name the methods of collecting primary data.
The methods of collecting primary data are
1, Survey .
A survey is a research method used to collect data from a specific group of individuals, known as respondents or participants, regarding their opinions, attitudes, behaviours, or other relevant characteristics.
2, Telephonic surveys.
Telephone surveys are a method of data collection in which researchers or interviewers use telephone calls to reach respondents and gather information. In a telephone survey, participants are contacted by phone and asked a series of questions from a standardized questionnaire. The questions can cover a wide range of topics, including opinions, attitudes, behaviours, demographics, and more.
3, Postal surveys
Postal surveys, also known as mail surveys or mail-in surveys, are a method of data collection in which researchers send questionnaires or survey forms by mail to potential respondents. Participants then complete the survey at their convenience and return it by mail. This method has been used for many years before the advent of digital technologies.
4, Personal surveys.
Personal surveys are also known as face-to-face surveys or in-person surveys. They involve direct interaction between the interviewer and the respondent. The interviewer administers the survey questionnaire in person, asking the questions and recording the respondent’s answers.
5, Traffic counts
Traffic counts refer to the systematic collection of data related to the volume and characteristics of traffic on roadways or at specific locations. The purpose of traffic counts is to gather information that can be used for various purposes, including transportation planning, traffic engineering, infrastructure development, and public safety.
6, Experimentation
Experimentation is a research method and data collection approach where researchers manipulate one or more independent variables in a controlled setting to observe the effects on dependent variables. The goal of experimentation is to establish cause-and-effect relationships between variables, to allow researchers to draw conclusions about the impact of specific factors on the outcomes of interest.
7, Test marketing
Test marketing is a data collection method used by businesses to gather insights, assess market response, and identify potential issues before a broader product rollout, For example, a new product or service can be introduced to a limited market in a specific geographic area before a full-scale launch.
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