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Effie is a new domestic appliance that irons your clothes for you. You can take your clothes from the washing machine, hang them on Effie and press start. This amazing appliance will dry and iron your clothes.
QUESTION
Mention THREE market segments that could be attracted by this domestic appliance.
1, Busy Professionals:
Busy professionals often have limited time for household chores like ironing. They may be attracted to Effie because it offers a convenient solution to have their clothes dried and ironed without having to spend extra time on the task. This segment values time-saving solutions that allow them to focus on their work or personal lives.
2, Families:
Families with children or multiple members often have large loads of laundry to manage regularly. Effie could appeal to this segment by simplifying the laundry routine. Parents can save time and effort by using Effie to handle the ironing task, allowing them to spend more quality time with their family or attend to other responsibilities.
3, Elderly or Individuals with Mobility Issues:
Ironing clothes can be physically demanding, especially for the elderly or individuals with mobility issues. Effie’s automated ironing process could attract this segment by providing a convenient solution that reduces the need for manual labor. It offers independence and ease of use, allowing individuals to maintain their appearance and clothing care without struggling with traditional ironing methods.
Market segments
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