Read the case study below and answer the questions.
Alvada Creations (Pty) Ltd is a clothing brand specialising in funky African print clothing for weddings, matric dances and other special events. The clothing line includes male and female casual and formal wear. T. Phasha, the owner and
founder of Alvada Creations, reaches out to her customers through social media platforms like Facebook, Twitter, Instagram and WhatsApp. She runs Alvada Creations in a shopping mall in Diepsloot.
QUESTION
Describe Phasha’s target market referring to gender, location, income and age.
Gender:
Phsha’s target market encompasses both females and males. The clothing line caters to individuals of all genders, ensuring inclusivity and diversity in its offerings.
Location:
The target market for Phasha is situated in Diepsloot. This specific location serves as the primary area of focus for the brand, indicating that its products are tailored to meet the preferences and needs of the residents in this community.
Income:
Phashas target market primarily consists of individuals from middle to upper income groups. This suggests that the brand’s offerings are positioned at price points accessible to those with a level of financial stability and purchasing power necessary to invest in clothing items.
Age:
Phasha’s target market spans different age groups, including both children and grownups. By catering to a broad age range, the brand ensures that its products appeal to individuals at various stages of life, from young children to adults, thereby fostering inclusivity and accessibility within its customer base.
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