QUESTION
Name FIVE types of packaging.
Below are the several types of packaging that can be used to market a product.
1, Family Packaging:
Family packaging involves the bundling or grouping of multiple units of a product that are commonly purchased together or used in conjunction. These units may be of the same or different varieties but are typically related or complementary.
For example, a family-sized assortment of snack packs featuring a range of chip flavours or a mixed pack of assorted cookie varieties.
A variety pack of instant noodles featuring different flavours like chicken, beef, and vegetable.
2, Individual Packaging:
Individual packaging refers to the practice of enclosing a single unit of a product in its separate packaging. This packaging is designed to be self-contained and is usually meant for single-use or consumption.
Examples of individual packaging include single-serving yoghurt cups, candy bars, or small bags of chips.
3, Re-Usable Packaging:
Re-usable packaging is designed to be used multiple times, to reduce waste and environmental impact. These packages are durable and can withstand repeated use without compromising their functionality.
Reusable packaging includes a range of items such as water bottles, food storage containers, and eco-friendly shopping bags. These bags are made from materials such as cloth or recycled plastic which are environmentally friendly and promote a greener lifestyle.
4, Multiple Packaging:
Multiple packaging is a common practice of grouping several units of a product, primarily to provide convenience to customers who prefer to buy in bulk. Additionally, it can boost the product’s visibility on store shelves, making it easier for shoppers to locate it.
For instance, a group of six soda cans that are sold as a single unit, a large pack of diapers, or a box that contains multiple tubes of toothpaste.
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5, Kaleidoscope Packaging:
Kaleidoscope packaging is a creative and visually engaging form of packaging that employs vibrant colours, intricate designs, and a variety of shapes to capture the consumer’s attention. It aims to create a unique and memorable brand image.
For example, a cosmetic set packaged in a kaleidoscope-themed box with vivid patterns and colours makes it visually appealing and stands out on the store shelf.
A gift set containing a variety of scented candles in different shapes and sizes.
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