Management Communication N4 Past Exam Paper | Categories of communication

Name and explain each of the following categories of communication:
1, Satellite transmissions reach a global audience.

This category is  Mass Communication

Explanation: Mass communication refers to the dissemination of information to a large and diverse audience through various channels such as television, radio, newspapers, and, in this case, satellite transmissions.

A saleslady explains the company’s refund policy to a client.

The category is Interpersonal Communication

Explanation: Interpersonal communication involves the exchange of information, ideas, and emotions between individuals or small groups. In this scenario, the saleslady engages in face-to-face communication with the client to provide information about the company’s refund policy.

3. Google uses artificial intelligence to predict user preferences

This category is Technological Communication or Digital Communication

Explanation : Technological communication, also known as digital communication, refers to the transmission of information using electronic devices and digital platforms. In this example, Google employs artificial intelligence algorithms to analyze user data and behaviour patterns.

4. Palesa, an intern in the Principal’s office is thinking of submitting a month’s notice to go and start her own business.

The category is  Intrapersonal Communication

Explanation: Intrapersonal communication refers to the internal dialogue or conversation that an individual has with oneself. In this scenario, Palesa is contemplating her decision to submit her resignation notice and start her own business. This process involves reflecting on her thoughts, feelings, and intentions regarding her career path and future plans.

categories of communication

5. Fischer, the restaurant owner is sending the message to all staff in
his business via the radio

The category is mass Communication

Explanation: Mass communication involves the transmission of information to a large and diverse audience through various media channels. In this case, Fischer, the restaurant owner, is using the radio to broadcast a message to all staff members in his business. This form of communication allows him to reach multiple employees simultaneously, providing important updates, instructions, or announcements to ensure effective communication across the organization.

6. Colleagues in the classroom are discussing the assignment during
lunch time.

The category is Interpersonal Communication

Explanation: Interpersonal communication occurs between two or more individuals in face-to-face interactions. In this situation, colleagues in the classroom engage in interpersonal communication as they discuss the assignment during lunchtime. This form of communication allows for direct exchange of ideas, collaboration, and problem-solving among peers within a small group setting.

7, Modise is communicating with his puppy asking it if somebody has
bothered taking it to the clinic as it is sick.

This category is Extrapersonal Communication

Explanation: Extra-personal communication refers to communication that occurs between humans and non-human entities, such as animals or machines. In this scenario, Modise is communicating with his puppy, a non-human entity, expressing concern about its health.

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